Hello! I'm Everlitz Rosado, founder and owner of éBoutiké. Today, I want to share a bit more about my store and how it all started.


In 2005, when my youngest son was born, I made the decision to quit my job in the private sector to take care of my children. After a year, I began looking for work-from-home alternatives, as my priority was to take care of my children. This is where the idea of creating an online store emerged. Our boutique was even featured by El Vocero newspaper, Caras magazine, and Caribbean Business as the first online boutique in Puerto Rico.

I've always liked shoes, so initially, the store only sold women's footwear. Later, I started participating in professional conventions, bazaars, and in Costco stores, and this is when we began selling clothing. This grew my desire to have a physical store.

Once the kids started school, my husband and I took on the task of finding a location. We settled on Popular Center, an area that was under development, which met one of my requirements: a schedule that wouldn't interfere with my family and church time. We started the process with great excitement and opened to the public in May 2011.

Being located in the Popular Center building gives us the opportunity to have a personalized relationship and service with our customers, and providing good service is essential for us. That's one of the things I like most about this location; I love the dynamics that occur in this work environment.

During the pandemic, there was a need to reactivate our website, this time with a wider variety of products. Currently, we are a boutique jewelry store, featuring well-known jewelry brands like UNOde50, Pandora, Ti Sento, Swatch, among others, in addition to footwear and costume jewelry. This allows us to offer our customers variety and quality. Over these 17 years, we have gone through various situations, but thanks to God and the support of my family, we continue standing strong, with many plans for the future.

I look forward to welcoming you at éBoutiké, Tu boutique en la Milla de Oro


Everlitz Rosado